Share Some Sunshine - Sonic Logo Options

The brief was to create a new Lipton sonic mnemonic to match the refreshed animated visual logo, working across three recurring beats in the animation: (1) the transition, (2) the sun + logo reveal, and (3) the slogan lock-up (“Share some sunshine” handled by VO, not by the mnemonic).

We followed the design team’s palette-human, sunshine-driven sounds-and translated it into a modern, upbeat system: bright percussive gestures, warm “sun” tonalities, and a clean melodic hook with a funk/soul-leaning feel (kept contemporary).

We produced a showcase video compiling four distinct mnemonic directions (e.g., guitar-led freshness, airy sun-chime signatures, rhythmic “cheers” transition hits, and a more melodic lift) to demonstrate how each approach syncs precisely to the logo’s timing while maintaining a consistent Lipton personality: summer, uplifting, and instantly recognizable.