Sonic Logo

We developed a set of sonic logo tests (the web video curates the explorations, including the selected first option) to match Rexona’s refreshed “tick” visual identity.

The chosen direction translates movement → confidence into a tight, ownable mnemonic: analog synth core, neutral-but-modern harmony, and a forward kinetic contour that “activates” with a crisp transient and a clean, energetic resolve-mirroring the tick’s dynamic motion.

Each version was designed to sync precisely to the tick animation, scale across all brand touchpoints, and remain instantly recognizable even under short, high-frequency usage.