Audiobranding
-
ClientEBRO
-
TitleAudiobranding
-
MediaTV / Digital / Video / PR
-
TerritoryWorldwide
Briefing & study (extract):
We were commissioned to translate EBRO’s relaunch positioning into a coherent sonic identity-human, accessible and “one of us,” balancing tradition ↔ innovation, quality ↔ accessibility, and technology ↔ people, with a clear Mediterranean sense of place.
Our work starts from the brand’s strategic pillars (heritage & local pride, empathetic innovation, shared emotion, responsibility/proximity) and turns them into an actionable sonic DNA: a conceptual map of timbres, motifs, textures, dynamics and silences that can live across every touchpoint (campaign, digital, events, product moments).
This case study shares an extract of that process and the creative framework behind the final sound.
First approach (music-only with placeholder VO):
Based on the sonic DNA and conceptual map, we produced a first round of musical explorations focused on warm organic textures and clear, memorable melodic cells to communicate progress without elitism-often via simple ascending motion and intimate acoustic color, supported by modern, soft synthesis for a “progressive but close” feel.
These iterations were presented with temporary/placeholder locutions to validate cadence, space, intelligibility and brand-fit before committing to final voice direction.
Second approach (final audiologo + VO strategy):
After alignment, we refined the final audiologo and its variations, then developed the voice concept as a key recognition layer: a warm, neutral, spoken “choral” VO built from multiple stacked voices (male/female, different ages) to reinforce belonging, proximity and shared momentum-while also ensuring consistent pronunciation of the EBRO name across markets.
We delivered final musical/VO iterations exploring human vs. corporate tone and male vs. female options, plus implementation-ready assets and documentation designed to scale across channels and future brand moments.