Brand Launch Campaign

The brief was to launch Compramos Tu Moto as a new brand in the motorcycle buy/sell space, with a tone that feels approachable, family-friendly, and transversal-more groove and warmth than “automotive adrenaline.”

In collaboration with the agency CANADA, we developed the campaign end-to-end through audio branding, bespoke composition, sound design, and a custom audiologo.

We proposed a groovy, upbeat musical bed designed to carry humour and clarity under VO, then built a recognisable brand signature around a sung-voice audiologo, engineered to stay catchy without feeling “jingle-y.” From a production standpoint, we ran a detailed target and channel analysis to ensure the hook and mix translate across contexts, and delivered a full toolkit: TV masters, radio edits, social cutdowns, tags, stingers, stems, and format-specific mixes, keeping the brand sound consistent across every placement.