Richmond needed a new musical direction for an updated spot-warmer, cosier, lighter, and deliberately less cinematic than the previous version, with clear space for a new female VO. We composed a guitar-led, contemporary “country-adjacent” cue designed to feel familiar and wholesome: steady groove from drums, a simple, memorable leitmotif, and subtle woodwind colour to add warmth without clutter.
The track is structured for editability and VO readability, with clean section points and button endings that translate seamlessly across the 20” master, the later 30”, and the 10” end tag, keeping the brand tone upbeat, family-friendly, and inviting.