Festival Pass “Poolsera”

The brief was to launch a new festival-access wristband (“pulsera”) for a young, summer-driven audience, with a visual language built around dance, spontaneity, and festival energy.

We developed the project through bespoke composition + sound design, taking cues from the tactile, cut-driven electronic sensibility of Fred again... / Jamie xx-but reinterpreted through a more direct groove-first, uplifting framework to stay broad and transversal.

Our solution was a clean, danceable electronic bed with punchy low-end, bright percussive hooks, and controlled melodic lift, designed to feel modern and “in the crowd” without becoming abrasive or overly niche. From a production standpoint, we engineered the music as a multi-format system-TV master, radio-focused mix, social cutdowns, stings and tags-so the core hook remains instantly recognisable while adapting to each duration and platform.