Volem Acollir

The brief was to build the sonic identity for “Volem Acollir”-a mass-awareness campaign designed to feel collective, hopeful, and mobilising, supporting a central spoken message while scaling across TV, radio, and social formats.

We led the work end-to-end through audio branding + music supervision + bespoke composition, proposing a cinematic, uplifting theme that stays transparent under voice: clear harmonic lift, a steady forward pulse, and a warm orchestral contour (strings/woodwinds with a restrained modern bed) that amplifies emotion without turning into “epic advertising.”

Structurally, we designed the music around edit-friendly phrasing and modular sections (intro / build / lift / resolve) so the narrative can breathe around the speech and land key moments with precision. Deliverables included a master plus cutdowns, stems, and radio-ready versions, ensuring the campaign’s tone remains consistent and instantly recognisable across all touchpoints.